In 1964 Geraldo de Barros founds a new furniture company: Hobjeto. After Unilabor, Hobjeto is a more capitalistic project but without loosing his constructive characteristics. Until his retirement in 1989, de Barros designed and projected in-numerous furniture lines in this industrial  manner. He even built a personal workshop in the factory in order to project and create his last painting serie in Formica. The furniture and the paintings are finally created using the same techniques.